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Web Design FAQ's

Frequently Asked Questions...

How does the website design process work?


The design process is simple and effective. After our kick-off meeting, I'll begin to research your industry, your competitors and target audience.  We will work together to gather content, images, text, logo, videos, etc. to start the site structure and layout process.  During phase one, we will communicate often to ensure you are completely happy to move forward.


How much does a website cost?


Custom website designs start at $2,500 and upwards to $10,000$+ depending on the number of pages and complexity of the site.  Content writing starts at .75 per word. can cost anywhere from a few thousand dollars to tens of thousands of dollars, depending on the size and

complexity of the site, as well as the level of customization and functionality desired. Some custom website design packages may include additional services such as content creation, search engine optimization, and ongoing maintenance and support.

What will my website be built on? 

We build all of our websites on a Content Management System, also known as a CMS. This allows you to make updates to your site without having to know any sort of coding language. 

Depending on your business needs, we will make a recommendation for what will fit your needs best. Most of our clients tend to have websites built on FusionCMS because it’s a powerful yet extremely easy to use platform for our users. It ties in with many eCommerce systems as well to give you a full marketing platform. You can read more about it here. 

Do I have to be in Chicago to work with you? 

While I love working with local businesses, I actually work with clients all over the country by communicating via conference calls, video chats and screen shares.

How soon can my website launch?

Your launch date will depend on the complexity of your website. Our usual turnaround is between 3-6 months, depending on our client’s ability to provide feedback, content, and the overall complexity of the build. 

If you have a specific launch date in mind, your Account Manager will be happy to work with you in setting up a timeline to achieve it. 


Will my website be set-up for SEO?

All of our sites are built with best practices and without bloated code, optimizing it for Search Engines. We also like to include SEO Audits in all of our website projects. 

An SEO Audit consists of looking at your current keywords, SEO, and PPC strategy and seeing where you can improve based on traffic and content quality. The audit provides a plethora of information as well as installation onto your website and recommendations for strategy moving forward. 

Can I fix my old website instead of starting with a new one? 

A website is more than just the physical appearance, it’s also the site architecture and the technology behind it, both of which may or may not be helping or hurting you in Google rankings and user experience. If you’re looking for just graphic updates or content updates that’s one thing, but if your site is not hitting industry benchmarks (like site speed, mobile responsiveness, content architecture, etc.), then it’s a good time to evaluate your options. Starting with a new website lets you talk about your business as it sits today but also where you’d like to be in the next several years. Modern websites have more functionality available to them to make updating and maintaining your website much easier in the future. 

During the Process of a Website Redesign 

Will I have a main point of contact for my project? 

Every project is assigned an Account Manager. Account Managers are assigned based on both experience and bandwidth, making sure you are getting the best possible experience. While you’ll be working with Designers, our Content Director, Marketing Strategists, Developers, and maybe even more, your Account Manager will always be there to be your main point of contact. The Account Managers job is to act as a liaison between your team and ours while making sure communication of timeline, next steps, and more is clear. They are always happy to answer any questions you may have throughout the process. 

Can efelle creative provide graphics that are relevant to my business?

Yes! efelle creative can use a combination of stock photography and images/graphics that relate to your business or industry to help create a professional design for your website.

We’re also happy to provide creative direction and contact information for some amazing photographers. 

How will I know when “x” is due? 

At the start of your project, your Account Manager will create a timeline for your project based on your goal launch and create milestones for each item. As time progresses, they will send reminders to your team, as well as adjust the timeline as needed. 

Can someone help me write content? 

If you find yourself having difficulty writing your own content, we’re happy to put you in touch with a content strategist or copywriter. You can have someone help you for your entire site, or just a few pages - we’re happy to be flexible. 

Why do you require 80% of content before going into development?

Your content is a crucial part of your site, so having it ready before development helps our team better optimize and build your site around the content that will be there. 

Content is often the biggest bottleneck, so we like to be proactive in getting a majority of the content in place before we begin the final steps in the process.

My designs are approved, why don’t I have a demo site yet? 

Once your designs are approved, we wait for the 80% of the content (as we mentioned above) and then begin development. We have to begin building out the infrastructure first which is not necessarily visible.
Similar to building a house, once you have approved designs, you must prepare the construction site, pour the foundation, and start framing the house.
We do share a demo site once your website is almost finished so you can begin UA testing, training, and checking out your site. 

Will you train me on how to use my website? 

Your Account Manager will walk through training on how to use your site as we approach launch. We wait until your site is almost complete so that you can learn to use the CMS and make updates on the backend of your actual website! We’ll also record this training so you can see it in the future. 

eCommerce & Online Shopping Website Development

What’s the best platform for my website? 

The best eCommerce platform for your website truly depends on what you’re looking for! In the scoping phase, your Digital Strategist will assess your needs based on the number of products you have, custom functionality required, and more.
For most businesses, we tend towards BigCommerce or Shopify. Both platforms are SaaS platforms that are easy to use yet extremely powerful. They allow us to focus on beautiful design without compromising a powerful eCommerce system. Both platforms are also easy to use and make it simple to add, edit, and update the eCommerce portion of your website. 

How do I set-up products on my website? 

Depending on the platform you choose, setting up products on your site can vary. Our team is happy to assist in setting up a few products for your team to learn how different variants, photos, information, and reviews can be tied to each product. 

Can you help me set up promo codes and abandoned carts? 

We’d be happy to help get you started with special promo codes as well as creating an abandoned cart sequence to help you win your carts back. 

After Your Website Launch

What is included in support? 

Our Support Team is available to you through a 24/7 ticketing system as well as our phone from 8 am to 6 pm PST. If there is something wrong with the infrastructure of your site or there is a needed software update, we will always make those changes as quickly as possible. We will do our best to help with questions about the site, share how to make small changes, and etc. For larger change items, our Support Team can walk you through the different design and development options that can be work ordered. 

How do I promote my new website? 

There are a number of great ways to promote your website when it launches, and we’re happy to help! Here are a few of our favorite ways to promote your website launch: 

Why am I not ranking #1 in search results right away? 

While your site may be optimized for organic SEO, it takes a while for the bots that are crawling your website to see the changes that you’ve made and in turn improve your rankings. Organic SEO can take anywhere from a few weeks to a few months - you are simply at the mercy of Search Engines. That being said, if a first-place rank is important to your team, we’d recommend a Pay-Per-Click strategy that can put your results above the fold. 

What sort of ongoing services do you provide? 

efelle offers a plethora of ongoing services that we call Growth Services listed here. Our services range from organic SEO to blog writing to email campaigns to ad design and PPC management. 

Our team is trained to work as consultants and find the best way to help our clients based on your goals. During the website project, we will share recommendations based off your goals, and also offer a monthly consultation package that can help you achieve long term success. 

How long will my design last in terms of relevancy?

We design our sites with longevity in mind, as well as the flexibility to continue to update them. The industry standard is to update your website every 2 to 3 years, but we are happy to partner with our clients to create long-lasting sites that are easy to refresh. 

Still have a question about your website redesign project? 

Fill out the form below and we'd be happy to answer!

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